You know the line: “What’s in a word? A rosé by any other name would taste just as great.”
So maybe that wasn’t exactly the line, but I’m pretty sure that’s what Shakespeare meant to say. While I might have taken some liberties with our Elizabethan friend’s famous quip, I take none when I say that the “in-between” blend of dry, pink wine has definitely gotten wine marketers attention at its expedient rise in the United States.
Once the drink of GNOs, spa nights at home and Bridget Jones marathons, rosé earned a reputation for being cheap, sweet and lacking in the complexity our self-proclaimed sommelier friends would desire. It is true that this wine blend, consisting of grape varietals used to make both red and white wines, tends toward a more neutral flavor profile that’s easy on the palette. But since the early 2000s, winemakers and wine lovers alike have found that rosé doesn’t have to be your sorority sister’s wine anymore.
Why the change? Vanity Fair endeavored to provide the world with a rosé exposé, and linked the meteoric rise to a few celebrity endorsements and a now (in?)famous New York Post article about the Great Rosé Depression that plagued the Hamptons. Like most things that are inexplicably popular, we can attribute the anomaly of blush wine’s rediscovered vigor to the upper echelons of high society giving a new, fresh, dry (and, yes, still quite sweet) rosé a second chance.
Add to that some really good tabloid PR, a few solid ad campaigns, some hashtags (#yeswayrosé or #roséallday, anyone?) and stunning bottles of gorgeous pink wine, and you’ve got yourself a recipe for a smashing success on the wine market.
According to Vinepair and their data from Euromonitor International, the United States is one of the leaders in the world for producing rosé (also known as blush wine or some variation of zinfandel), for drinking rosé and for importing rosé. Only France beats us in consumption, and it’s provincial rosé labels are certainly something all wine lovers should experience.
Because this trend has proven reliable, winemakers now take this “in-between” wine seriously. Top, premium vinemasters from across the globe are expanding their offerings to include a rosé that even the most serious enthusiast can be proud to drink. A little fruity, a little sweet, a little dry and a little pink, rosé is here to stay.
Want to give a serious rosé a try? Stop by one of our tasting rooms, or check out our offerings.